"Marty has always been passionate about providing his staff the opportunities for professional development. When I first started in this industry as a Group Sales Account Executive, he took me under his wing and I learned many of the essential managemerial skills such as employee motivation, communication and conflict management."
Marty Mulford is an industry veteran that has worked
at all levels of the professional sports industry.
Starting in minor league baseball while in college to working his way up to the major league level, where he was fortunate enough to win a World Series with the 2003 Marlins, he has moved up through the industry using the same methods he discusses in the book – making a simple decision, putting himself in a position to be successful, networking and allowing those people to help him, staying committed to his decision when things didn’t always go his way and learning as much about the business as possible once he got his chance.
Mulford is the Senior Director of Service & Retention for the Nashville Predators and Bridgestone Arena and is entering his 10th season with the organization. During his time with the team, the Predators have seen double digit increases in both season ticket revenue and group ticket revenue while also renewing season ticket accounts at over 90% the past five seasons, despite missing the playoffs in two of those seasons. His sales and service teams have helped the Predators reach 35 sellouts in their 41 regular season home games during the 2015-16 season and a complete sellout of all 41 games in the 2016-17 regular season. The team will enter the 2017-18 season with 61 game sellout streak and will surpass 100 by the end of the regular season.
Mulford is currently one of six people that were invited to join the NHL Ticketing Committee and is also a board member for two local non-profit organizations – Nashville Children’s Theatre and Congregation Micah.
Prior to joining the Predators, Mulford spent five seasons as Group Sales Manager with the Florida Marlins. During his five seasons, the Marlins enjoyed a 136% increase in group ticket revenues.
Mulford’s department created some very successful group initiatives, but none larger than University of Miami Night, which continues to see close to 20,000 tickets sold each year to a single game. This is the largest group in Marlins history and one of the largest in professional sports.
Before joining the Marlins, Mulford was a Ticket Sales Representative for the Florida Panthers, the ECHL’s Pensacola Ice Pilots and the af2’s Pensacola Barracudas.
The Albany, GA native’s first taste of professional sports came as Director of Media Relations for the Carolina Mudcats, a AA baseball team in the Southern League.
A graduate of Florida Atlantic University, Mulford and his wife Andrea have two children – Marcela (12) and Noah (10).
"Marty is not only knowledgeable on beginning and developing a career in sports, but he also has a sincere passion for helping others succeed. His gift to connect with people and willingness to help others gives him first-hand insight on how to progress and succeed in the sports business. As a former employee, I can attest to the caliber of Marty's leadership, management and knowledge of the sports industry."
"Marty Mulford represents the new age leader in the sports industry. He understands that if you want more, you have to become more. I have personally witnessed his passion to help people get in the business and, at the same time, continue to build his knowledge and networks resulting in him being one of the most recognized and respected front office people in the game."
"I have had the pleasure of meeting Marty many years ago. He has a tireless passion for the business of sports and has a great knowledge in regards to revenue generation and motivating staff. With experience in building sales teams, managing staff and growing his own career, he has a keen insight into what it takes to be successful in building your personal profile and propelling yourself upward in sports"
"Marty was instrumental in jumpstarting my career in professional sports. You need battle-tested mentors to make it through this business, and he is that type of individual. Much of my knowledge base and what I practice now, I can trace back to Marty. He is a winner."
"Marty is one of the most driven people that I know and has a deep passion for the business of sports. More importantly he is always looking for opportunities to help others who are trying to start or advance their sports careers."